STRATEGY

Spur's vision is to become the fastest growing integrated supplier of plants nutrients for the Chinese farmer. As a result, Spur is taking the strategic direction required to become a leading player in the following businesses:

• Compound Fertilizer
  A low cost integrated phosphate miner, producer and marketer of phosphoric acid and compound phosphate fertilizers in Yichang, heart of the phosphate industry in China.
• Specialty Fertilizer
  Supplier of slow and controlled release fertilizers designed to improve fertilizer use efficiency and minimize nutrient losses and greenhouse gas emissions.
• Biologicals
  Supplier of unique eco-friendly biologicals which enhance fertilizer use efficiency and protect the environment.

Spur’s investment principles are:

• Flexible manufacturing to meet the ever changing Chinese market
• Regular increase of its product offering - Plant nutrient approach meaning that we offer more than inorganic fertilizers
• Market orientated – customer focused, with emphasis towards strategic large accounts and key crops for which we offer added economic value to farmers